I hear you on the cost. A brand book sounds fancy, but it's really just your identity in a file — every company and public figure has one. You'll use it for years: press kits, podcast one-sheets, speaker decks, the chatbot, future courses, whatever comes next.

But here's the real issue: I need clean vector logo files (SVG, color + black and white, full name + abbreviated) to finish the site rebuild. Without them we're stuck with pixelated exports that fall apart on retina screens. The $650 gets you those logos plus fonts, colors, and usage standards. Since we're rebuilding the site anyway, I can wire the standards directly into the design instead of retrofitting later.

If that's too much right now, I can ask Brie what the logo package alone would cost. That unblocks the site, and you can always come back for the full brand book later.

Want me to lock in the full thing, or get a quote on logos only first?